Recently, I attended a networking meeting among the "Green Elite" as my friend called them. A lady attending up and decided to start adding "Go Green" into her marketing strategy to small businesses.
The story goes like this...as, I introduced myself as a Sustainability Consultant, she said, "Oh, that's why I'm here is to become a Sustainability Consultant and add Green into my marketing strategy." Then she asked, how did you become a consultant? I replied, before answering your question, my question to you is, do you understand that there is a difference in Sustainability and Green? She looked at me with confusion. I said, visit my web site at www.eatonsustainability.com and click onto "Out-of-the-Box" and find Understanding the Basics of Sustainablity.
As I'm out and about educating others on how to incorporate Sustainability initiatives into their processes, I'm constantly running into Directors of Sustainability or those that wish to be, and they have become frustrated with people because of the effort it takes to educate them in order to bring about great change.
Their supervisors and corporate leaders are expecting immediate results and their one or two courses that they were required or elected to take in college on Sustainability did not prepare them for educating the real world. Especially, if they really don't understand it themselves or ever incorporated it into a real project.
If you really want to know Sustainability: start by understanding what is Green.
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