As you know, in all business there's a lot of selling, and in this economy everyone asks for something free before giving in to the fact that they need to pay.
UGH! Sometimes it's frustrating to get across to others that they will save money, but first they need to learn how to save the right way. If their habits don't change, then everything will go back to the old ways. Change is an ever working effort.
Sustainability does not sell you on tree hugging, it sells benefiting your environment! If you want to tree hug later because you've changed your mind, then fine! But first let's find some balance between your business and your local environment!
How are you answering the question, "What are you doing to improve the environment?" What are you telling your customers?
Do you really think you can keep putting off the fact that one day you'll need to answer this question?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment