Frameworks of sustainability

One frustration that I often encounter; lots of theories and studies and not enough educating communities in what already has been established.

The Natural Step Framework has already been introduced and is working. Yet, higher education and international organizations are disecting it to pieces along with the Framework for Sustainable Developement. How many scientists and researchers do we need to continually break everything apart?

Can we at least train more individuals to take the message to the streets? If business never gets the basics, then how will we ever influence industry and local government?

I encourage you to take TNS framework and share it with one company. It at least plants a seed for future change. It may not seem like much now, but it will influence the future.

Follow-up from upset

A few months ago I shared an experience with you regarding an executive getting irritated at a comment that was made.

Funny thing, he now contacts me on a regular basis to share the environmentally friendly materials that they are now including into their new building program.

So keep on talking and giving small education tidbits to everyone you come in contact. The world is changing, just not as fast as we would like.